📝 Own the Story or Be the Story:
Where the brands that win are not the best at what they do…
But the best at explaining why they do it—and why it matters.
Marketing
Small Business Marketing Success in 2025: Strategies and Trends
As the business landscape evolves, small businesses face new challenges and opportunities in their quest to thrive. In 2025, mastering marketing is key to success, requiring a blend of innovation, authenticity, and adaptability. This article…
What to do About Amazon
As a brand owner, one of the first and perhaps most important strategic decisions you will need to make is what to do about Amazon. As you can read on our site, we are very…
Two Companies to Watch in 2018
Let’s face it, 2017 was a grind for many companies. Whether large corporates that have been zombified, or smaller star-ups scrambling for cash, all sectors are stagnating. So, we though we would get the jump…
Powering Small Business SEO
Here is a fact: As a small business owner, you are competing against much larger companies. These larger companies have greater resources than you do. In regards to search engine optimization (SEO) they likely have…
More Ways to Power Up Your Small Business
To continue along with our theme of how you can compete effectively and power your small business, today we will look at small business marketing. Basically this means marketing on a budget. To be clear…
Surfing the Edge
The other day I came across a video online that grabbed my attention. It was a series of video clips of young men doing ridiculous stunts on the top of huge buildings. They were trying…
Conquering Retail through Omnichannel
If you are involved in the retail industry, you likely have heard the term ‘omnichannel’. If you haven’t, then you may want to read further. It is very important to your continued success to understand…
You End Up Where You Are Because You Stop Trying.
Imagine you decide to run a road race. On the morning of the event, you arrive, register, and work your way to the starting line to find out that 7,000,000,000 people had the same thought…
The Power of One
One. The magical number. If I asked you how many deals you needed to close, contacts to make, services to sell, calls to dial, emails to send out, you would like have a specific number…