Marketing can often be one of the most challenging aspects for small businesses due to limited budgets and resources. However, in today’s digital age, there are numerous strategies that small business owners can adopt to effectively market their products and services without overspending.
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Having worked in digital marketing for years, we have seen quite a bit of transformation for effective ranking for client websites. The competitive landscape changes daily. What worked last month does not necessarily work now….
Small business owners live 24/7 with the litany of issues surrounding the survival and sustainability of owning and running a small business. Power Small Business is all about creating a dynamic that allows the business…
When it comes to eye creams, it is hard to find a product that can do it all. Locate the product formulated to target your under eye issues with this list of the top three…
If one were to look at skin care products from an ingredient perspective, it would be hard to justify paying $40 for a cleanser that is 60% water, in order to get a percent or…
As a brand owner, one of the first and perhaps most important strategic decisions you will need to make is what to do about Amazon. As you can read on our site, we are very…
Let’s face it, 2017 was a grind for many companies. Whether large corporates that have been zombified, or smaller star-ups scrambling for cash, all sectors are stagnating. So, we though we would get the jump…
Small business ownership in America is down by 60% since 2008. The engine that drives job creation is broken. There are many reasons for this happening, and perhaps it is the combination of them rather…
You start your business, calculate your operating expenses, calculate the cost of goods, and hone in on developing a go-to market product or service. Seems pretty straight-forward. But this may be the most difficult part…
One of the keys to powering your small business, once you pass many initial formalities, is the choice of a merchant account for your business. This seemingly straight-forward choice is actually a very important decision…